Dimelog Hosting Brand & Portal

Marketing site + WHMCS client portal for a new hosting brand entering a crowded market. Unified design language across both surfaces, streamlined checkout, and conversion-focused pricing.

Project Type: Websites
Platform: WordPress + WHMCS
Tech Stack: WordPress, WHMCS, Tailwind, LiteSpeed, CloudLinux
Year: 2024
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Dimelog - Hosting Brand & Portal

Project Overview

Dimelog needed to launch as a credible hosting brand in a market dominated by giants. The brief was simple but hard: make the marketing site and the WHMCS client portal feel like one continuous product, and make the path from homepage to paid signup as short as possible. I designed and built both surfaces from scratch and tuned the order flow to minimize drop-off.

Client
Dimelog (Hosting Brand)
Industry
Web Hosting · SaaS Infrastructure

The Challenge

A new hosting brand entering a market with 100+ established competitors. Generic templates would make them invisible. They needed a distinctive, trustworthy presence and a checkout that didn't leak customers between the marketing site and the billing portal.

What I Built

  • Custom WordPress marketing site with conversion-focused pricing tables
  • Matching custom WHMCS theme so brand colours, typography, and components stay consistent through checkout
  • Single sign-on between WordPress and WHMCS so users never re-authenticate
  • Reduced checkout from 6 steps to 3
  • WHMCS automation for instant provisioning + welcome email sequence
  • LiteSpeed + LSCache deployment for fast load times
  • Mobile-first pricing page with sticky comparison columns

Key Features

Unified brandingSSO marketing ↔ billing3-step checkoutInstant provisioningSticky pricing comparisonMobile-optimised

Results

↓ 42%
Checkout drop-off
< 60s
Time to live (provisioning)
↑ 28%
Mobile conversion

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